| Job Description:
For Mobile Games,
- Plan, execute, analyze, and optimize user acquisition campaigns across UA channels (including influencers) worldwide, based on ROAS
- Grow user base through non-paid methods (ex. ASO, PR, social media campaigns)
- Track and report on key metrics on a regular basis
- Collaborate with the game producers to coordinate around upcoming game releases and update launches
- Collaborate with game team and marketing team from Japan for the games brought over from Japan
- Coordinate the internal review and approval process for campaign assets which include communication with the Japan team
For Trading Card Games,
- Plan, execute, analyze, and optimize digital advertisement mainly using Google Ads and Facebook
|
Job Requirements:
- Possess at least Diploma/Advanced/Higher/Graduate Diploma, Bachelor’s Degree/Post Graduate Diploma/Professional Degree in Marketing/Communications
- Minimum 2 years of experience in managing UA campaigns for mobile games
- Experience in running direct UA campaigns using Facebook and Google Ads
- Passionate about mobile games
- Excellent communication skills in English and Japanese, both written and oral, in order to liaise with Japanese speaking associates
- Experienced in data analysis using Excel or similar tools
- Detail oriented, well-organized, and highly motivated
- Excellent at schedule management and multi-tasking
- Open to work on some weekends/public holidays for Company events
- Open to travel overseas for business trips when required
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Bushiroad International Pte. Ltd. (Singapore)
