Digital Marketing Specialist, August 15, 2019


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Bushiroad International Pte. Ltd. (Singapore)
Digital Marketing Specialist
Job Description:

For Mobile Games,

  • Plan, execute, analyze, and optimize user acquisition campaigns across UA channels (including influencers) worldwide, based on ROAS
  • Grow user base through non-paid methods (ex. ASO, PR, social media campaigns)
  • Track and report on key metrics on a regular basis
  • Collaborate with the game producers to coordinate around upcoming game releases and update launches
  • Collaborate with game team and marketing team from Japan for the games brought over from Japan
  • Coordinate the internal review and approval process for campaign assets which include communication with the Japan team

For Trading Card Games,

  • Plan, execute, analyze, and optimize digital advertisement mainly using Google Ads and Facebook
Job Requirements:

  • Possess at least Diploma/Advanced/Higher/Graduate Diploma, Bachelor’s Degree/Post Graduate Diploma/Professional Degree in Marketing/Communications
  • Minimum 2 years of experience in managing UA campaigns for mobile games
  • Experience in running direct UA campaigns using Facebook and Google Ads
  • Passionate about mobile games
  • Excellent communication skills in English and Japanese, both written and oral, in order to liaise with Japanese speaking associates
  • Experienced in data analysis using Excel or similar tools
  • Detail oriented, well-organized, and highly motivated
  • Excellent at schedule management and multi-tasking
  • Open to work on some weekends/public holidays for Company events
  • Open to travel overseas for business trips when required
Please send a copy of your latest resume to
Only shortlisted candidates will be notified.