• Managing the publishing aspect of mobile game projects from pre-launch, launch, live operations to closure
• Translation of documents, games and social media content from Japanese to English and vice versa
• Acting as a link between the development staff in Singapore/Japan and in partner companies
• Work with internal and external partners and stakeholders (i.e. customer support, printing vendors, TCG team, design team, events management team) to ensure smooth execution of game-related events
• Identify areas requiring improvement in the games through data analysis and propose improvements based on data-driven decisions
• Drive the completion of project goals and facilitate communications and accountability across all departments
• Help to maintain and update live operation schedule(s) for mobile titles
• Help to maintain and update social media accounts for mobile titles

For Mobile Games,

• Plan, execute, analyze, and optimize user acquisition campaigns across UA channels (including influencers) worldwide, based on ROAS
• Grow user base through non-paid methods (ex. ASO, PR, social media campaigns)
• Track and report on key metrics on a regular basis
• Collaborate with the game producers to coordinate around upcoming game releases and update launches
• Collaborate with game team and marketing team from Japan for the games brought over from Japan
• Coordinate the internal review and approval process for campaign assets which include communication with the Japan team

For Trading Card Games,

• Plan, execute, analyze, and optimize digital advertisement mainly using Google Ads and Facebook